01 · The challenge
A new firm, a big promise, and no time to look small.
CrossBorder Builders Network helps Canadian construction companies expand into the Florida market. The founders had the expertise and the network, but no website, no lead system, and a market that would judge them online before ever picking up the phone.
They needed to look established from day one, and they needed every inquiry captured, whether it came from the website or the phone.
02 · The solution
Website, phone agent, and CRM, launched together.
We treated the launch as one lead system rather than three separate projects.
- A new website with clear positioning, services, and contact copy for Canadian builders
- Calendar booking built into the site, so prospects can book a call on the spot
- Stratify Voice answering calls and booking meetings around the clock
- Stratify CRM capturing every lead from the site and the phone in one pipeline
- AI-search setup, including llms.txt and AI-crawler access, so assistants like ChatGPT can find and describe the firm
- Business email accounts set up for the founding team
03 · The results
From zero to a full pipeline in two months.
The website went live in under a week. In the first 60 days after launch, CrossBorder Builders Network logged more than 150 hot leads, all captured in one CRM pipeline.