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Case study · Construction · Stratify Voice

How DCL Fortress ICF captured 10 leads while the whole team was on the show floor.

The team knew the International Builders’ Show in Orlando would keep them off the phones. An AI receptionist made sure the leads didn’t go to voicemail anyway.

CLIENTDCL Fortress ICF
INDUSTRYConstruction · ICF building systems
EVENTInternational Builders’ Show, Orlando
PRODUCTStratify Voice + CRM integration
10

solid leads captured and booked during the show

100%

of those leads delivered straight into the CRM and calendar

instant email alert to the team for every new lead

01 · The challenge

The best week for leads, and nobody at the phones.

For a construction company, a major trade show is where the pipeline gets filled. It’s also a week when the whole team is on the show floor. Calls from interested builders, developers, and contractors would land in voicemail, and a prospect who reaches voicemail often calls the next company on their list.

02 · The solution

An AI receptionist connected to the calendar and CRM.

Stratify deployed an autonomous AI receptionist trained on DCL Fortress’s products and services. Instead of just taking messages, it was integrated directly with the team’s calendar and CRM, so it could act on every call.

  • Answered caller questions about DCL Fortress’s ICF products and services
  • Booked follow-up meetings directly into the team’s calendar
  • Logged every lead in the CRM pipeline automatically
  • Emailed the team the moment each new lead came in
We knew the IBS trade show in Orlando would keep us off the phones, but we couldn’t afford to miss the leads. The autonomous AI receptionist was a game-changer. While we were on the floor, the AI handled the questions, booked the follow-ups, and dropped ten solid leads directly into our CRM and calendar. The best part was I’d get an email notification the second a lead came in, so I knew exactly who was interested without having to stop what I was doing. Those were ten deals that would have gone to voicemail—and probably to a competitor—if we hadn’t had this running. It’s direct, it’s reliable, and it actually delivers.
The DCL Fortress ICF team
03 · The results

Ten deals that would have gone to voicemail.

By the end of the show, the AI receptionist had captured ten solid leads, each one already booked for follow-up and logged in the CRM. The team kept its attention on the conversations in front of them and still left the show with a full pipeline.

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